Manojit Ballav - Principal Product Manager

About

Hi, I’m Manojit Ballav , but you can call me Mono . I’m a tech enthusiast and product leader with a passion for building seamless, user-centric experiences in consumer technology.

I hold a Bachelor’s degree in Computer Science and a Product Management certification from the University of Maryland . Over the years, I’ve shaped some of India’s most popular smart devices , blending technical innovation with intuitive design .


Current Role

Currently, I’m the Principal Product Manager at Lumio , a technology startup focused on smart TVs and connected devices . Here, I’m driving the next evolution of home entertainment, making content discovery smarter and more intuitive.


My Journey So Far

From 2017 to 2024, I was part of Xiaomi India , where I played a key role in the development, launch, and success of multiple products , including Smart TVs, streaming devices, soundbars, tablets, and Xiaomi HyperOS .

One of my biggest achievements was leading Smart TV product strategy , helping Xiaomi become the No.1 Smart TV brand in India from Q2 2018 to Q4 2023 . I also built and evolved PatchWall , one of India’s first content aggregation platforms, used by over 6 million users . I was responsible for designing PatchWall 3 and 4 , integrating one-click access to sports, news, and YouTube Music , making it one of the first services in India to achieve such integrations.

Beyond Smart TVs, I also managed the Xiaomi Pad 6 , overseeing its product lifecycle and ensuring its success in the Indian market.


What’s Next?

With my journey at Xiaomi behind me, I'm now focused on shaping the future of smart entertainment at Lumio . My mission is to redefine how users interact with their screens, making content more accessible, engaging, and enjoyable.

Let's connect and explore the future of smart devices, UX, and digital ecosystems ! 🚀

Key Achievements

Market Leadership

Drove Xiaomi to become India's #1 Smart TV brand from Q2 2018 to Q4 2023, maintaining market leadership for over 5 years across multiple price segments and screen sizes.

User Impact

Built PatchWall content aggregation platform serving 6+ million active users, revolutionizing content discovery in India with personalized recommendations and unified search.

Product Portfolio

Successfully launched 25+ Smart TV models across segments from 32" to 75", including premium QLED and OLED series, achieving consistent year-over-year growth.

Industry Firsts

Pioneered one-click access integrations for sports (Cricket, IPL), news, and YouTube Music on Smart TVs in India, setting new standards for user experience.

Skills & Expertise

Product Strategy

  • Product Roadmap Planning
  • Market Analysis & Research
  • Competitive Intelligence
  • Go-to-Market Strategy
  • Pricing & Positioning

User Experience

  • UI/UX Design
  • User Research & Testing
  • Information Architecture
  • Interaction Design
  • Accessibility Standards

Technology

  • Smart TV Platforms (Android TV, Google TV)
  • Content Aggregation Systems
  • Streaming Technologies
  • IoT & Connected Devices
  • HyperOS & Custom ROMs

Business Development

  • Partnership Management
  • Stakeholder Engagement
  • Vendor Negotiations
  • OTT Platform Integrations
  • Content Licensing

Data & Analytics

  • Product Analytics
  • A/B Testing & Experimentation
  • User Behavior Analysis
  • KPI Definition & Tracking
  • Data-Driven Decision Making

Leadership

  • Cross-Functional Team Leadership
  • Agile/Scrum Methodologies
  • Product Lifecycle Management
  • Strategic Planning
  • Change Management

Products Launched

  • All
  • TV
  • Streaming
  • Software
  • Tablet

Latest Posts

GET IN TOUCH

  • Circuit House Technologies
    Golden Corner, 22nd Main, 11th Cross
    HSR Layout Sector 1, Bengaluru 5600102

  • [email protected]