UI/UX Design
Designed PatchWall 3 & 4, serving 6M+ users across Xiaomi and Redmi Smart TVs
About
I'm Manojit Ballav (Mono) — a product leader specializing in consumer electronics, smart TV platforms, and connected devices. I build products that millions of people use every day.
I hold a Bachelor's degree in Computer Science and a Product Management certification from the University of Maryland.
Current Role
As Principal Product Manager at Lumio (Circuit House Technologies), I lead product strategy for India's fastest smart TV brand — from QD-Mini LED TVs to home projectors. Lumio crossed $1M in GMV within two months of launch.
Previously at Xiaomi
Over seven years at Xiaomi India (2017–2024), I helped build the product line that made Xiaomi the No.1 Smart TV brand in India for 22 consecutive quarters (Q2 2018 – Q4 2023).
Key contributions include creating PatchWall, one of India's first content aggregation platforms with 6M+ monthly active users, and managing the end-to-end product lifecycle for Smart TVs, streaming devices, soundbars, and the Xiaomi Pad 6.
Focus Areas
Smart TV product strategy, CTV advertising and FAST channels, display technologies (QD-Mini LED, QLED, OLED), AI-driven content personalization, and the Indian connected device ecosystem.
Product Development
Led product strategy that made Xiaomi India's No.1 Smart TV brand for 22 consecutive quarters
Audio Tuning
Tuned audio profiles for Mi TV 4X, Xiaomi Q1 Series, and Xiaomi OLED Vision TVs
Partnerships
Built partnerships with 30+ OTT and content providers across India and globally
Market Research
Conducted extensive market research and user studies to drive product innovation and feature prioritization
