# Manojit Ballav - Principal Product Manager

> Personal website of Manojit Ballav, Principal Product Manager at Lumio (Circuit House Technologies). Expert in Smart TV, Connected TV (CTV), and AI-driven advertising. Former Xiaomi India.

## About

Manojit Ballav (also known as Mono) is a Principal Product Manager at Lumio, a smart TV startup founded by former Xiaomi executives. He specializes in:

- Smart TV product development
- Connected TV (CTV) and streaming platforms
- AI-powered advertising and personalization
- FAST (Free Ad-Supported Streaming TV) channels
- Display technologies (Mini LED, QLED, OLED)

Previously worked at Xiaomi India on Mi TV and Redmi TV product lines.

## Key Topics & Expertise

- Lumio Smart TVs: Vision 9 QD-Mini LED (₹59,999), Vision 7 QLED (₹27,999–₹36,999), Vision Arc projectors
- Lumio products available on Amazon.in, Flipkart, and lumio.co.in
- CTV industry trends and market analysis
- AI in CTV advertising
- FAST channels in India
- TV display technology comparisons
- Projector types and buying guide for India
- Indian Smart TV market ($22B+ market)
- Product Management in consumer electronics

## Blog Posts

- [Different Types of Projectors in India](/projector-types-india.html): Guide to LCD, DLP, LED, Laser, and LCoS projectors
- [Building Lumio: My Journey from Xiaomi to India's Next Smart TV Revolution](/blog-lumio-journey.html): The story behind Lumio and Circuit House Technologies
- [The State of CTV in 2025](/blog-ctv-trends-2025.html): CTV accounts for 44.8% of TV viewership, surpassing broadcast and cable
- [How AI is Transforming CTV Advertising](/blog-ai-ctv-advertising.html): AI enables 8x ROI on personalized marketing
- [FAST Channels: India's $12 Billion Opportunity](/blog-fast-channels-india.html): Free streaming reshaping Indian entertainment
- [Mini LED vs QLED vs OLED Guide](/blog-tv-technology-guide.html): Comprehensive TV technology comparison

## Contact & Social

- Website: https://manojitballav.github.io/
- LinkedIn: https://www.linkedin.com/in/manojitballav/
- Twitter/X: https://x.com/manojitballav
- GitHub: https://github.com/manojitballav
- Lumio Official: https://lumio.co.in

## Optional

- Location: India
- Industry: Consumer Electronics, Smart TV, CTV, Streaming
- Company: Lumio (Circuit House Technologies)
- Last Updated: February 2026