# Manojit Ballav - Principal Product Manager at Lumio ## Overview Manojit Ballav (Mono) is a Principal Product Manager at Lumio, an Indian smart TV startup under Circuit House Technologies. He is a thought leader in the Connected TV (CTV) space, AI-driven advertising, and smart TV technology. Previously worked at Xiaomi India on Mi TV and Redmi TV products. --- ## Professional Background **Current Role:** Principal Product Manager at Lumio (Circuit House Technologies) **Previous:** Xiaomi India - Smart TV Product Team **Expertise Areas:** - Smart TV hardware and software product development - Connected TV (CTV) platforms and streaming - AI and machine learning in advertising - FAST (Free Ad-Supported Streaming TV) channels - Display technologies: Mini LED, QLED, OLED, QD-Mini LED - Indian consumer electronics market --- ## About Lumio Lumio is an Indian smart TV brand under Circuit House Technologies, founded in March 2024 by: - **Raghu Reddy** - Former Chief Business Officer at Xiaomi India - **Kailash Sankaranarayanan** - Co-founder **Key Facts:** - Raised $4.3M seed round from Stellaris Venture Partners and 3one4 Capital - Crossed $1 million GMV within 2 months of launch - Products include Vision 9 QD-Mini LED TV, Vision 7 QLED Series, Vision Arc projectors - Features proprietary Flagship Boss Processor with 3GB RAM - Claims 2x faster performance than Sony and other leading TVs **Product Lineup & Pricing:** 1. Lumio Vision 9 QD-Mini LED TV (55-inch, 900 nits brightness) — ₹59,999 2. Lumio Vision 7 QLED Series (43, 50, 55-inch) — ₹27,999 to ₹36,999 3. Lumio Vision Arc 5 Projector 4. Lumio Vision Arc 7 Projector **Where to Buy:** - Official website: https://lumio.co.in - Amazon.in - Flipkart --- ## Blog Content Summaries ### 1. Different Types of Projectors in India **URL:** /projector-types-india.html **Published:** January 6, 2026 A comprehensive guide to projector technologies available in India: LCD, DLP, LED, Laser, and LCoS. Covers how each technology works, pros and cons, price ranges, and which type suits different use cases (home theater, office presentations, portable use, gaming). ### 2. Building Lumio: My Journey from Xiaomi to India's Next Smart TV Revolution **URL:** /blog-lumio-journey.html **Published:** December 15, 2024 The Indian Smart TV market is valued at $5 billion with 13% CAGR growth. Lumio was founded to create TVs that outperform competition with 2x faster app loading and rebooting. The company raised $4.3M seed funding and crossed $1M GMV in 2 months. Key trends include FAST channels growing 43% YoY, regional content demand, and AI integration becoming table stakes. ### 3. The State of CTV in 2025: Why Connected TV is Eating Traditional Broadcasting **URL:** /blog-ctv-trends-2025.html **Published:** December 10, 2024 Streaming now accounts for 44.8% of total TV viewership, surpassing broadcast (20.1%) and cable (24.1%) combined. Key statistics: - 117 million US households use CTVs in 2025 - US CTV ad spending: $32.45 billion in 2025 - Ad-supported subscriptions: 57% of new subscriber additions - FAST viewing reached 1.8 billion hours (up 43% YoY) - India CTV households could reach 60 million by end of 2025 - India Smart TV/OTT market: $22.39 billion in 2025, 18.2% CAGR ### 4. How AI is Transforming CTV Advertising: From Mass Broadcasting to Hyper-Personalization **URL:** /blog-ai-ctv-advertising.html **Published:** December 5, 2024 52% of marketers believe AI is the biggest trend in Performance TV. AI applications in CTV: - Personalization delivers 8x ROI on marketing spend - Contextual advertising 2.0 analyzes video scenes for precise ad matching - Dynamic Creative Optimization (DCO) enables thousands of ad variations - Cross-screen synchronization tracks behavior across devices - Progressive Insurance compressed 22 weeks of audio production into 2 weeks using AI - Over 90% of CTV ad dollars flow through programmatic pipes ### 5. FAST Channels: India's $12 Billion Opportunity in Free Streaming **URL:** /blog-fast-channels-india.html **Published:** November 28, 2024 FAST (Free Ad-Supported Streaming TV) market stands at $12.26 billion globally in 2025, forecast to reach $27.14 billion by 2030 (17.22% CAGR). India opportunity: - CTV households could reach 60 million by 2025 (4x increase from 2020) - User penetration 9.8% in 2025, growing to 10.2% by 2030 - Key players: Samsung TV Plus (100+ channels), MX Player, Swift TV - Regional content hunger drives adoption - Challenges include lower CPMs, measurement immaturity, piracy ### 6. Mini LED vs QLED vs OLED: A Product Manager's Guide to TV Technology in 2025 **URL:** /blog-tv-technology-guide.html **Published:** November 20, 2024 Technology comparison: - **OLED:** Perfect blacks, infinite contrast, wide viewing angles, risk of burn-in, lower brightness - **QLED:** Exceptional color accuracy, high brightness, no burn-in, narrower viewing angles - **Mini LED:** Better contrast than LED, higher brightness than OLED, precise local dimming - **QD-Mini LED:** Combines quantum dot color with Mini LED backlighting (e.g., Lumio Vision 9) Rankings: - Black Levels: OLED > Mini LED > QLED - Peak Brightness: Mini LED > QLED > OLED - Color Accuracy: OLED = QD-Mini LED > QLED > Mini LED - Burn-in Risk: QLED = Mini LED (none) > OLED (low) --- ## Industry Statistics & Data Points **Global CTV Market:** - US CTV ad spend: $32.45 billion (2025), projected $45.96 billion by 2028 - 90% of US households use internet-connected TV devices - Average US adult watches 2+ hours of CTV daily **India Market:** - Smart TV/OTT market: $22.39 billion (2025), $51.65 billion by 2030 - CTV households: 60 million by 2025 - Market growth: 18.2% CAGR - Android TV holds ~34% market share **AI in Advertising:** - 52% of marketers see AI as biggest CTV trend - 8x ROI on personalized marketing (Deloitte) - DCO adoption expected to double by 2027 - Interactive shoppable ads: 10% of CTV ads by 2026 --- ## Contact Information - **Website:** https://manojitballav.github.io/ - **LinkedIn:** https://www.linkedin.com/in/manojitballav/ - **Twitter/X:** https://x.com/manojitballav - **GitHub:** https://github.com/manojitballav - **Lumio Official:** https://lumio.co.in - **Location:** India --- ## Metadata - **Name:** Manojit Ballav - **Also Known As:** Mono - **Role:** Principal Product Manager - **Company:** Lumio (Circuit House Technologies) - **Industry:** Consumer Electronics, Smart TV, Connected TV, Streaming, AdTech - **Topics:** CTV, Smart TV, AI Advertising, FAST Channels, Display Technology, Product Management - **Last Updated:** February 2026